If you sell a mix, consider eBay. For vintage and streetwear, check out Depop. For mixed and casual goods, consider Mercari. For larger bulkier items, consider Facebook Marketplace. For true vintage and streetwear, consider Etsy. The most important thing is determining which marketplace already has the items you wish to sell. If you want to maximize profits, check which marketplaces sell items similar to yours and are already trending.
Before you start: know what you sell and who buys it
Only opening a new marketplace account and listing items pays off if the items in your closet are wanted by the customers on that marketplace. Before opening a new account, look through your existing Poshmark listings to see if anything might sell better on other sites. You want to consider things like categories, price, style and even if the item is new or used.
Now match those buckets to buyer type. eBay buyers look for exact brand, model, and size when shopping for non-fashion items and clothing, so a closet with a combination of shoes, electronics, collectibles, and menswear would most likely fit on eBay. Depop buyers look for vintage items and other trendy items like Y2K and streetwear. Items on Depop typically do better with a styled photo instead of a flat lay like office blouses. Like eBay, Mercari is a good general marketplace to sell a mixture of clothes, shoes, electronics, etc. Since Facebook Marketplace is a local pickup only option, it works better for bulky furniture and other items you don't want to ship. As for Etsy, most of your stock would need to be true vintage items for it to work.
You don't need to open a new account for each marketplace. Not only are there a ton of messages and offers you have to keep up with on each, but you also have to keep your listings up to date. If you have less than 200 active listings, an additional marketplace would likely reach more customers, but only add a third marketplace if the second is performing well.
Sites worth a look that require manual entry because PrimeLister doesn’t crosslist to them: Vinted, Grailed, Vestiaire, Whatnot and Curtsy. Grailed is good for Designer/high-end menswear. Vestiaire is for high-end/luxury. Whatnot is good for going live. Vinted and Curtsy are for lower priced womenswear. If only a few of your items fit on these sites, enter those items individually and skip the rest. Skip the site entirely if it doesn’t fit anything you sell.
Get these ready to go before listing on new sites: a photo ID, bank account for payout, a kitchen scale to weigh packages, tape measure, a couple of box/poly mailers for shipping, and your 10 best selling Poshmark items.
Steps: from choosing a site to your first live listings
It shouldn't take long to set everything up to sell on a new site and get your first 10 items listed. You can do the set up in 1 evening and get the items listed in another evening. You can do everything in the order to always list items you can actually sell.
- Pick your top three categories by sales count over the last 90 days on Poshmark.
- Search these categories on the two sites and see if similar items to what you want to sell are listed.
- Calculate what you'll net from each item after fees and shipping. Use a real shipping quote for this.
- List the item on the site where you keep the most after netting fees and shipping and where you see healthy comps.
- Your seller account is created, payout bank account added, and your ID verification has been completed.
- Completing your shop profile, return policy, and setting default shipping before listing anything is important.
- First, find 10 Poshmark items, that are known sellers, to list on the new site.
- Create listings using your existing photos, measurements, and description.
- Title are limited in length, so make sure to adjust for that as well as the style of the new site.
- Take into consideration the options available for category, size and condition when filling out required fields.
- Consider fees and shipping when determining price.
- Batch publish the items and record each in a tracking sheet, including the site, and the listing date.
- On the day an item sells, make sure to delist it from Poshmark.
- Analyze your sales and the time invested after 4 weeks to decide on the future of your store.
Step 9 is where most moves go wrong. Poshmark titles are short, while eBay rewards long titles packed with brand, item type, size, color and material. Our guide to writing marketplace titles covers the formula for each site. Step 11 matters just as much, because a price that works on Poshmark can lose money elsewhere once shipping shifts to you; see our pricing guide before you set numbers.
step 10 needs some care also. There's some ambiguity when mapping condition labels, and calling a Poshmark item used if not excellent condition may translate to pre-owned on eBay or like new on Mercari, and you risk a return if you call it better than it is. Step 13 is the crucial step that you can't skip. If you're doing this manually, make sure to check each site at least twice a day. Once you have a decent sized batch, the Chrome Extension PrimeLister can auto-delist an item from the other channels once it sells on Prime, which removes the risk of selling the same item twice.
Worked example: one denim jacket, three marketplaces
The best way to see how your items sell on the different platforms is to price a real item on all the platforms and see which one nets you the most. Below is a comparison of a recent Poshmark seller comp for a used Levi's women's medium trucker jacket. The seller has a clothing closet with mainly brand-name denim and sneakers, so the competitors were eBay and Mercari. I've included shipping and fees for each, but note that these may have changed from the time of listing, and some may vary by location. Make sure to check the fees for each site on their respective page on the day of listing.
The seller pays a flat rate fee on Poshmark, and the buyer pays the shipping label. For items sold below a certain price, the fee is a flat rate, and above that price, the fee is a percentage. So, be sure to check the current threshold when selling an item.
| Line item | Poshmark | eBay | Mercari |
|---|---|---|---|
| List price | $38.00 | $44.00 | $42.00 |
| Marketplace fees (illustrative) | $7.60 | $6.20 | $5.90 |
| Shipping label paid by seller | $0.00 | $8.50 | $8.50 |
| Packaging | $0.40 | $0.40 | $0.40 |
| Take-home | $30.00 | $28.90 | $27.20 |
Generally, Poshmark keeps the most out of each sale of clothing sold in this price range because the buyer pays the shipping. However, just because a sale is made on other sites doesn’t mean it’s an error. The question is if a different site reaches buyers who would not see the jacket on Poshmark. eBay comparables showed a dozen similar jackets sold last month, and Mercari not as many. For a pair of men’s running shoes sold for $65, eBay’s audience was much broader and sold comps stronger, too. Ultimately, eBay won for this seller’s closet.
The seller copied 10 items that had previously sold well on Poshmark to eBay. The Poshmark title Levi’s Trucker Jacket Medium is now Levi’s Women’s Denim Trucker Jacket Medium Blue Button Up Cotton Classic, aka a longer title. The category was changed to Women’s Coats, Jackets and Vests, and condition was set to Pre-owned. eBay has required fields for item specifics, and those, along with a note about fading on the cuffs, were included. The 14 photos and a pit to pit measurement were ported over from Poshmark.
Four weeks later the sheet showed 410 views across the 10 eBay listings, 3 sales, and 2 hours of work. This warranted the addition of another 20 items to eBay.
Checklist: picking, launching and judging your new site
Prior to publishing your first batch of eBay listings, run through this checklist to make sure you’ve covered your bases. You’ll have to run through it again at the 4-week mark. Most issues arise from oversight or site issues.
- You’ve written down your top three Poshmark categories with associated price bands.
- You’ve located recent sold comps on the new site for those categories.
- You’ve done take home math for a sample item.
- You’ve chosen one new site.
- Default shipping and returns policies are set.
- Your title and description fit the new site, and lead with the brand, item type and size.
- The categories, sizes and conditions are all honest. All required fields are completed.
- Prices take into account who pays for shipping on the new site.
- Everything is tracked in your tracking sheet with every site it is listed on.
- You have a delisting routine: checked twice daily by hand or automatically.
- After 4 weeks you recorded the number of views and sales as well as the number of hours you spent on the new site.
- You kept the site only if the sales per hour of work were at least the same as on Poshmark.
The 4 week review deserves real numbers. Divide your sales by the number of hours spent on the new site, including the time you spent sending messages and packing. If 10 listings on the new site get views but no sales, the problem is most likely the price or title, so adjust and try again. If you get no views at all, then that means the buyers are not there for your item and you should spend your time on a different site.
Crosslist your Poshmark closet and stay in sync with PrimeLister
Let's be real, managing 150 listings accurately by hand is next to impossible. That's why PrimeLister is essential to your listing process. It frees you up to source and list new inventory. The reality is the more inventory you list the more sales you make, and it does the repetitive work for you so you can focus on the more important work.
- Crosslist to 5 other sites: Poshmark, eBay, Mercari, Depop, Etsy, and Facebook Marketplace, to make the most of your existing listings.
- Inventory synced to auto-delist, so it comes down on all other sites it is listed on when it sells.
- Bulk Actions on multiple listings to carry out a task (delist or edit listings) on a group of listings at once.
- Reporting on time on market and sell through rate for the 4 week inventory review.
- Free tools to find duplicates listed and a Poshmark fee calculator.
- At $25 per closet per month ($20/year) the Poshmark Bot does follow, share, offer, and relist for you on Poshmark.
Try it out for free for 7 days with no credit card required to see what crosslisting is like with the Bot!
